Eastvantage Highlights Importance of Crisis Communication in the Recently Launched Book, “The Evangelists: Insights from Leaders of the Nation’s Most Beloved Brands”

news eastvantage insights

The Evangelists: Insights from Leaders of the Nation’s Most Beloved Brands held its book launching event on December 12, 2020 featuring many of the most recognized brands in the Philippines and globally. Eastvantage’s VP Growth Strategy, Beth Ballesteros, attended the launch representing the company, and was also recognized for her insights in the feature titled, “Eastvantage: The constant challenge of changing crisis communications.”

The feature tackled how instrumental a company’s decisive business continuity plan and crisis communications strategies are, which, for Eastvantage, led to the smooth transition to the new normal brought on by the pandemic. Recalibrating the organizational strategies accordingly to what the situation demands was the key for the successful transition. Within the weeks leading up to the lockdown, the company’s mindset shifted from planning for the long-term future to readying a business continuity plan. By the time that the community quarantine was implemented, the strategies pivoted on streamlining the work from home operations. Placing proper communication strategies in place is essential in this regard, and has helped Eastvantage remain 100% operational on a work from home setup, with low attrition both on the employee and client side.

About The Evangelists: Insights from Leaders of the Nation’s Most Beloved Brands

The Evangelists is a book by Monica Padillo, Panch Dizon, and Roselin Manawis with contributions and insights from communications and marketing professionals in the Philippines. The book launch provided an opportunity for marketing and communications leaders from many well-known brands in the Philippines to celebrate the industry and for the contributors to receive recognition and meet the team behind the book.

About Eastvantage

Eastvantage provides business solutions to global companies, enabling offshore outsourcing operations that result in business growth and making outsourcing to the Philippines simple and straightforward. Eastvantage brings a wealth of global insight and local knowledge through their hands-on approach to managing client relationships.