Sr. Digital Marketing Specialist

About the Role

We are seeking a talented Digital Marketing & Advertising Specialist to lead both organic
and paid social media efforts, drive measurable results, and provide strategic insights to elevate
our marketing performance. This role requires a dynamic individual skilled in content creation,
advertising management, analytics, and cross-functional collaboration.

• Work Set-Up: Onsite
• Location: Ortigas, Pasig City
• Shift: Dayshift

Key Responsibilities:

1. Digital Advertising
   ○ Plan, execute, and optimize paid social media advertising campaigns across
   platforms such as Meta, Reddit, X, and Google Ads.
   ○ Develop compelling ad copy and creative assets tailored to platform-specific best
   practices.
   ○ Implement A/B testing for ad creatives, copy, and targeting to maximize
   campaign performance.
   ○ Manage advertising budgets effectively to achieve and exceed ROI and Return
   on Ad Spend (ROAS) targets.
   ○ Utilize advanced audience segmentation, retargeting, and lookalike audience
   strategies for precision targeting.
   ○ Stay up to date with advertising policies and trends specific to the cryptocurrency
   industry to ensure compliance and effectiveness.
2. Digital Marketing
   ○ Develop and execute creative content strategies for all social media platforms,
   including Instagram, Facebook, LinkedIn, X, YouTube, Reddit, and others.
   ○ Design and post content, videos, and other engaging materials to drive user
   interaction and foster brand loyalty.
   ○ Actively manage and respond to all comments, mentions, and direct messages
   on social media using the company’s tone of voice.
   ○ Monitor and capitalize on current social media trends to keep content fresh and
   relevant.
3. Analytics & Reporting
   ○ Track and analyze key performance metrics such as click-through rates (CTR),
   conversions, ROAS, and engagement rates across all platforms.
   ○ Prepare and present comprehensive performance reports with actionable insights
   and recommendations for improvement.
   ○ Utilize analytics tools such as Google Analytics, Meta Pixel, and social media
   dashboards to monitor user behavior and campaign effectiveness.
   ○ Provide data-driven recommendations to inform future campaign strategies and
   business decisions.
4. Other Ad-Hoc Marketing Support
   ○ Assist in various marketing initiatives, such as email campaigns, copywriting, or
   basic graphic design.
   ○ Collaborate closely with the operations team to align on overlapping tasks, such
   as addressing user inquiries, resolving operational challenges raised on social
   media, or supporting cross-departmental initiatives.
   ○ Support influencer marketing campaigns by sourcing creators, coordinating
   content delivery, and ensuring campaign goals are met.

Qualifications:

• 5+ years of experience in paid social media advertising, with a proven ability to manage and optimize campaigns across platforms including Meta (Facebook/Instagram), Reddit, and X (formerly Twitter).
• Proven track record of achieving and exceeding key performance metrics, such as Return on Ad Spend (ROAS) and lead generation targets.
• Strong analytical skills, with hands-on experience using social media analytics tools to monitor performance, track trends, and inform strategy.
• Expertise in project management and the ability to collaborate effectively with stakeholders across creative, marketing, and operations teams.
• Demonstrated ability to work closely with creative teams, providing clear direction and actionable feedback to ensure campaign objectives are met.
• Advanced proficiency in advertising platforms, including Meta Business Manager, Reddit Ads Manager, and X Ads Manager.
• Experience with social media management tools for scheduling, monitoring, and reporting (e.g., Hootsuite, Sprout Social).
• Proficiency in data analysis and reporting tools, with a solid understanding of attribution modeling and campaign tracking.

Desired Skills and Attributes:

• In-depth knowledge of current social media trends, algorithms, and platform-specific best practices.
• Ability to simplify and communicate complex concepts in a clear and concise manner for both technical and non-technical stakeholders.
• A proactive problem-solver with a data-driven mindset, consistently seeking opportunities to improve performance and deliver results.
• Bonus for passion for crypto industry
• Expertise in email marketing

Why join us?

• Embrace a healthy work-life balance.
• Enjoy competitive compensation and benefits.
• Be part of a positive work environment that fosters collaboration and teamwork.
• Advance your career through our professional development opportunities.
• Thrive in an inclusive and employee-centric culture.

About Eastvantage

At Eastvantage, our mission is to create meaningful jobs. Through our portfolio of premium and select clients, we provide careers that are knowledge-based, inspiring, and always with the potential for development and growth.

We are an independently-owned outsourcing company with European roots, servicing global companies that have offices in every populated continent in the world. We have been in the industry for a decade, growing from a handful to over 1,000 happy employees over the years.

We invite you to navigate our site to get to know who we are, to see what sets us apart in culture and thinking. Because of this, we carefully select who we work with, both customers and co-workers, which is why people happily stick with us for a wonderful amount of time. We hope to convince you to apply with us and be part of our success story.