About the role:
We are seeking a talented Digital Marketing & Advertising Specialist to lead both organic and paid social media efforts, drive measurable results, and provide strategic insights to elevate our marketing performance. This role requires a dynamic individual skilled in content creation, advertising management, analytics, and cross-functional collaboration.
Job Responsibilities:
1. Digital Marketing
- Develop and execute creative content strategies for all social media platforms, including Instagram, Facebook, LinkedIn, X, YouTube, Reddit, and others.
- Design and post content, videos, and other engaging materials to drive user interaction and foster brand loyalty.
- Actively manage and respond to all comments, mentions, and direct messages on social media using the company’s tone of voice.
- Monitor and capitalize on current social media trends to keep content fresh and relevant.
2. Digital Advertising
- Plan, execute, and optimize paid social media advertising campaigns across platforms such as Meta, Reddit, X, and Google Ads.
- Develop compelling ad copy and creative assets tailored to platform-specific best practices. ○ Implement A/B testing for ad creatives, copy, and targeting to maximize campaign performance.
- Manage advertising budgets effectively to achieve and exceed ROI and Return on Ad Spend (ROAS) targets.
- Utilize advanced audience segmentation, retargeting, and lookalike audience strategies for precision targeting.
- Stay up to date with advertising policies and trends specific to the cryptocurrency industry to ensure compliance and effectiveness.
3. Analytics & Reporting
- Track and analyze key performance metrics such as click-through rates (CTR), conversions, ROAS, and engagement rates across all platforms.
- Prepare and present comprehensive performance reports with actionable insights and recommendations for improvement.
- Utilize analytics tools such as Google Analytics, Meta Pixel, and social media dashboards to monitor user behavior and campaign effectiveness.
- Provide data-driven recommendations to inform future campaign strategies and business decisions.
4. Other Ad-Hoc Marketing Support
- Assist in various marketing initiatives, such as email campaigns, copywriting, or basic graphic design.
- Collaborate closely with the operations team to align on overlapping tasks, such as addressing user inquiries, resolving operational challenges raised on social media, or supporting cross-departmental initiatives.
- Support influencer marketing campaigns by sourcing creators, coordinating content delivery, and ensuring campaign goals are met.
Position Requirements:
● 5+ years of experience in paid social media advertising, with a proven ability to manage and optimize campaigns across platforms including Meta (Facebook/Instagram), Reddit, and X (formerly Twitter).
● Proven track record of achieving and exceeding key performance metrics, such as Return on Ad Spend (ROAS) and lead generation targets.
● Strong analytical skills, with hands-on experience using social media analytics tools to monitor performance, track trends, and inform strategy.
● Expertise in project management and the ability to collaborate effectively with stakeholders across creative, marketing, and operations teams.
● Demonstrated ability to work closely with creative teams, providing clear direction and actionable feedback to ensure campaign objectives are met.
● Advanced proficiency in advertising platforms, including Meta Business Manager, Reddit Ads Manager, and X Ads Manager.
● Experience with social media management tools for scheduling, monitoring, and reporting (e.g., Hootsuite, Sprout Social).
● Proficiency in data analysis and reporting tools, with a solid understanding of attribution modeling and campaign tracking.
Desired Skills & Attributes:
● In-depth knowledge of current social media trends, algorithms, and platform-specific best practices.
● Ability to simplify and communicate complex concepts in a clear and concise manner for both technical and non-technical stakeholders.
● A proactive problem-solver with a data-driven mindset, consistently seeking opportunities to improve performance and deliver results.
● Bonus for passion for crypto industry
● Expertise in email marketing
About Eastvantage
At Eastvantage, our mission is to create meaningful jobs. Through our portfolio of premium and select clients, we provide careers that are knowledge-based, inspiring, and always with the potential for development and growth.
We are an independently-owned outsourcing company with European roots, servicing global companies that have offices in every populated continent in the world. We have been in the industry for a decade, growing from a handful to over 1,000 happy employees over the years.
We invite you to navigate our site to get to know who we are, to see what sets us apart in culture and thinking. Because of this, we carefully select who we work with, both customers and co-workers, which is why people happily stick with us for a wonderful amount of time. We hope to convince you to apply with us and be part of our success story.
#PHhiring #EVHiring #directhire #startasap #urgenthiring #seniodigitalmarketingspecialist #finance #digitalmarketing
